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  “Soonchang” is a paste assorts brand that provides a value to customers by succeeding and further developing the traditional fermented foods by using clean raw materials and traditional production methods based upon the basic spirit of “nature and devotion” of the family brand “Chungjungwon”.    
As a famous district for the Korean hot pepper paste that was presented to the king as a local produce, Soonchang is an ideal place for fermented foods with its clear waters and clean air.
“Soonchang” brand is leading the way in succeeding and further developing the legitimacy of the paste assorts through its geographical characteristics and by continuing on the culture of the paste assorts of the past.
 
   As a soy sauce brand that was launched in 1997, “Hatsaldameun” is a clean, 100% naturally brewed soy sauce in which acid hydrolyzed soy sauce is not mixed. It has been developed to create a image of nature-oriented pure soy sauce by emphasizing “clean and tasty naturally brewed soy sauce used by the housewives who loves to cook.” The symbol utilized color gradation in order to emphasize the brand name and the feel of sunlight, and a special modified font of hatsal font has been used to emphasize its high-quality.
 

The brand name “Chamjak” expresses a well made, premium processed meat product that has been created with care and honesty by combining the word ‘Cham’, which means actuality or truth, and ‘jak’, which means to produce in a right, upright state.
 
  

O’Food is a special organic brand of ‘Chungjungwon’, a shortened word of ‘organic’ and ‘food’.
O’Food only uses safe organic raw materials based on the core spirit of “clean, fresh and devotion” of Chungjungwon, and contains the promise of “safety, health and trust.”

 
  

“Chambitgowoon” is a special brand for a “purer, savory oil made with care using 100% pure raw materials” that expresses the characteristics of clear and clean oil similar to the beautiful color of a bright sunlight.
 
  

“Drinking Vinegar – Hong Cho” is a well-being vinegar brand that can be enjoyed without its sour taste produced through vinegar fermentation technology accumulated for 30 years.
 
  

As a flagship brand of natural dressings that add pleasures to cooking, it is the top class brand that contains the nature’s health and expert’s devotion.