In 1989, Daesang acquired MJC, a specialized whole bean coffee maker. Daesang provides various coffee products under the Rosebud brand such as whole bean coffee, coffee mixes, premium coffee and canned coffee. The “Rosebud” coffee contains the original flavor of coffee and is being produced under strict quality control. For the first time in the coffee industry in Korea, the “Rosebud” coffee brand received KS quality certifications.

In 2003, Daesang created a new and modern brand image for the “Rosebud” coffee brand and changed product packages to emphasize a fresh and refined look. Today the “Rosebud” coffee brand has grown to be one of the premier coffee brands in Korea.